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Help / Analytics

Understand your analytics

Where the numbers come from, how often they update, and what each one means.

Herald reads each network's numbers for the posts it published and keeps its own daily history: hourly for posts from the last two days, every six hours otherwise. Use Refresh to check now.

  • Engagements are likes, comments, shares and saves together.
  • Engagement rate is engagements per view, on networks that report views.
  • Changes compare the period you picked with the one just before it.
  • When your posts do best shows the weekdays and hours that worked, from your own results.
  • A dash means the network doesn't report that number.

Export a period's posts and numbers with CSV. TikTok, LinkedIn profiles and email don't share numbers with apps.

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